You've got your content and the instructional design is done. Next you need to design the template (skin, player or whatever you prefer to call it). You will of course have the basics: navigation controls, progress, maybe a menu, to name just a few. So the next job is to storyboard the screens, this is what is often referred to as the design.
The important thing to remember is that it must be on brand. But how will this be applied to your eLearning? Most people will do some or all of the following:
- Add the company logo to the template
- Ensure the correct font is used
- Refer to brand guidelines for the correct colour palettes
- Hope that the client has access to the corporate image library and then select suitable images to depict the content
- If it's a higher budget project perhaps have some bespoke graphics or illustrations, again to depict the content in action
Now you will be in a position where the corporate brand guidelines have been scrutinised and followed carefully, and you’re confident it's on brand. You are happy that it's engaging, and it's got the right level of interaction for the budget and audience. Now you're ready to showcase the page designs to your client before you move to build.
They like them, but they are not wowed. Frustratingly they aren't able to articulate what's not quite right either. You go back to your graphic designers looking for inspiration, but there's absolutely nothing wrong with the graphics...so what's the missing link?
Simply put, it might be on brand but it doesn't bring the brand to life.
And this is where you need the expertise of a creative and brand expert. Someone who 'gets' the brand, can understand what it's trying to convey, and can get under the skin and really bring it to life.
It's more than just designing fancy graphics or amazing illustrations, it's interpreting the brand meaning, understanding the learning content and then telling that story, which is really important for learner engagement.
It's something we at Bray Leino have been doing for years, it's what we do and we do it well. And, with a creative marketing and advertising agency as our partner company, we understand the rules to making your brand stand out in our work. Find out how to make your brand sing, with Bray Leino Yucca’s recent blog post.
So next time you commission eLearning or any learning content, don't just think branding, think brand. Get in touch for more information on how we can help your eLearning speak to your people!
Kerry Pascall, Head of Digital Learning, Bray Leino Learning
In my series of blogs you can expect some tips on implementing eLearning, what to consider when commissioning eLearning, design tips, software and authoring pro’s and con’s, and general advice on everything eLearning!
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